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Several days ago we described why Google Analytics is a great tool to help determine your sites worth. Google Analytics is a powerful tool for monitoring all aspects of your websites traffic, from referrals to search engine activity. With a little setup, it will give you a tremendous amount of information about who is visiting your site, what they’re looking for, and how they’re getting there.
Like any application designed to do so much, Google Analytics comes with a learning curve which can be a little intimidating at first. As a seller, we suggest you familiarize yourself with the program until using the tool becomes second nature.
Before creating a listing, you should take a look at few statistics like how many hits your site has, what pages are commonly visited, how many unique visitors it has and what the conversion rate is. All of this information (and more!) can be found using Google Analytics.
Statistics like this are important for a lot of reasons. They give observed values such as the number of visitors and provide buyers with an idea of how you’re doing with your marketing strategies. This type of insight adds more value to your website, especially when it is going to be sold.
In order to use Google Analytics, you’ll need to set up an account. Once you setup an account, you will be provided with a unique identifier (UA) code to add to your site. You must insert the code into every page you want tracked. If you have a developer or technical person who takes care of your pages, you can ask them to add the code for you.
The moment you set up your account and insert Google’s JavaScript code into your pages, Google Analytics will be ready to provide you with information and charts about your site’s performance. Please be aware the service may take up to 24 hours to begin gathering data for your site. At this point, only you (and any other people you grant access too) will have access to information about your website.
If you want to find out whether your site has peaks during certain times of the day or on certain days of the week, Google Analytics can tell you. Here are a few important items we suggest you look over and include in your listing description before posting your website on SecondWind Marketplace.
Site Visits. The figure tells buyers how many people are checking on your website within a fixed duration.
Pages/Visits. This statistic tells buyers how many pages are being seen by users when they visit your site.
New Visits. This could be one of the most important details from Google Analytics. It basically tells the buyer how many new or unique people visited your website.
Bounce Rate. This metric will tell you how many people leave your website after viewing just one page.
Map Overlay. This is actually a graphical representation of the places where visitors come from. Darker colors mean there are a number of people who visit your website from one particular area or country. If you want to know more about visitors and their location, just click on the country and view the report from the Google Analytics page.
Traffic Sources. This informs a buyer how people find your website: referrals, search engines, e-mailed links, and other modes. Just click view report if you need more detailed information.
Content. The statistics tells the buyer the five pages that receive the most views from visitors based on a fixed duration.
Although setting up Google Analytics involves a few technical steps, using Google Analytics will certainly pay off. By providing basic information about your sites traffic statistics, your much more likely to catch the eye of a potential buyer and at the same time increase the sites overall value and worth. In fact, don’t be surprised if the buyer requests a few screenshots for proof of your sites performance. This transparency will instil trust with the buyer during the selling process.
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3 Comments on “Using Google Analytics as a Marketing Tool”
Nile on Nov-17-2010
A lot of people who visit those pages are looking for similar information, so it is important not just to look at visited pages but also keyword searches that come up so as a site owner, that need can be filled.
Tamera on Nov-21-2010
Thanks for this useful info, I was looking for something on this just now, but I wasn’t able to find it before now.
LoveDove on Dec-03-2010
Thanks for breaking down Google Analytics! I was kind of intimidated and have never invested the time to install this on my websites, but I am definitely doing it now!! This helped tremendously!