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Why is it important to divulge everything during a sale? We could name a few, but here are the top 5:
It’s part of the deal
When a buyer purchases a website, they’re not only paying for a few pages but for the coding, backend databases and everything else that’s related, affiliated or connected to the site. This includes social media profiles, e-mail lists, feeds, blogs and a lot more. As a seller, you should compel a buyer and give them a reason to buy your site as well as give your listing the proper attention and detail it deserves.
It adds more value
Have a Facebook fan page with a thousand friends? Great! What about twitter following? You get the idea, but if you looking to sell a site with an established customer base, you will definitely find that by listing this additional information useful. Adding additional detail and content adds value and substance to a listing as well as shows the buyer immediate and potential revenue streams.
They allow buyers to gauge present marketing strategies
Work smarter, not harder! Buyers like it when they don’t have to work hard just to promote the website. However, they would still like to know how far you went as a seller and decide for themselves if the strategies fit their objectives or not. Showing the buyer potential monetization techniques or marketing strategies is always helpful and could potential earn your listing a final sale price.
Earn more
Do you want top dollar for all the hard work you put into your site? As a seller you should start a listing with everything the buyer may already know about the site and then list everything they may not know. Listing potential unknowns creates transparency and trust as well as adding value.
It’s the law
Have you ever bought a house and found out it had a leaky roof afterwards? As a seller, you may be bound by local, state or federal laws that require you to list all of the known features, functionality or even pitfalls of a site. Perhaps your sites URL’s are SEO unfriendly and would require a complete overhaul to be fixed? This information as well as any potential unknown issues a buyer may face would be helpful when listing your site.
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One Comment on “Why Listings Should Include Everything That’s Included with a Sale”
Nile on Nov-17-2010
The most important one I like about this article – it is the law! I cannot express that enough to my own clients when they consult with me on this.
So many of them are not confident with how their site is. So I tell them – get it to where they are confident they can sell and the information to back it up, then the transaction will go smoothly.